Well Made

37 Unbranding Your Pantry with Tina Sharkey, CEO and co-founder of Brandless

Episode Summary

Tina Sharkey — veteran entrepreneur, investor, and co-founder of Brandless talks reimagining what it means to be brand. On this episode, she shares how Brandless is making products around the premise that better shouldn’t cost more.

Episode Notes

Tina Sharkey has dedicated over 20 years to building purposeful online communities. From her role as CEO of the Sherpa Foundry to SVP of online messaging at AOL, she’s passionate about building platforms that enable people to tell their stories. Her latest venture is no different. In July 2017, she and co-founder, Ido Leffler, launched direct-to-consumer brand, Brandless, which sells everyday home and pantry essentials for $3. Brandless’s consumer product line covers everything from pantry goods to beauty products without the overload and markups of traditional grocery aisles.

On this episode, Tina talks about reinforcing transparency through packaging, the future of brick-and-mortar retail, and the importance of nurturing the Brandless community.

Link and images from this post are on the Lumi blog.