The founders of Freshly, a healthy, heat-and-eat meal subscription brand talk about making fresh foods that ship in the mail.
Just a few years ago, on-demand meal delivery services were non-existent. Today, you can find brands specializing in everything from smoothies to family dinners. In a crowded space, Freshly is betting on healthy, heat-and-eat, pre-portioned meals. Since founding the subscription meal service in 2012, Michael Wystrach and Carter Comstock have used a growing cold supply chain to deliver fresh food direct-to-consumer, adopting and creating their own systems along the way.
On this episode, Michael and Carter share the secret to making fresh foods that travel well (2:11). With recent IPOs, acquisitions, and companies shuttering, Michael talks about the state of the meal kit and food subscription industry, and what it takes to be competitive in the space (3:22). They address some of the criticisms of meal delivery services (9:22). Carter talks about adopting and creating best practices for their cold supply chain (14:32). They talk about rebranding Freshly with early investments (22:26). Finally, they share the learnings that helped them pivot from a diet-specific service to a lifestyle food company (37:54) and what it’s like to work with Nestle (40:32).
Links and images from this post are on the Lumi blog.