Baggu founder Emily Sugihara talks about designing for herself, investing in great photography, understanding the manufacturing process, the influence of Japanese culture, and thinking beyond the zeitgeist.
Ten years ago, Baggu made eco-friendly shopping stylish. Their reusable nylon take on the disposable plastic grocery bag is strikingly simple, with new patterns every season. Founder Emily Sugihara says that working within the constraints of simplicity and affordability is where Baggu really flourishes.
On this episode of the podcast, Emily talks about designing for herself, investing in great photography, understanding the manufacturing process, the influence of Japanese culture, and thinking beyond the zeitgeist.
Links and images from this post are on the Lumi blog.