Well Made

15 Redesigning Comfort with Ariel Kaye

Episode Summary

[Parachute Home](https://www.parachutehome.com) founder [Ariel Kaye](https://twitter.com/arielkaye) gets into the nitty gritty of what it takes build brand loyalty and manufacture comfortable home goods.

Episode Notes

Parachute Home redefined how we think about sheets. Turns out, thread count doesn’t matter, patterns are overrated, and all we really wanted was a comfortable place to sleep. Ariel Kaye founded Parachute for that reason and now they’re expanding their brand to bring comfort to the entire home. On this episode, she gets into the nitty gritty of what it takes build brand loyalty and manufacture comfortable home goods.