Well Made

107 Building Genuine Brands with Very Great Co-founders, Eric Prum and Josh Williams

Episode Summary

A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting — W&P Design, Wild One, and Courant.

Episode Notes

There are dozens of tools out there to build and launch products, but Very Great has set out to launch brands — companies creating products that improve lives and keep people coming back. They're doing it with a platform that centralizes the functions of any consumer brand. From research and development, through launch and logistics, Very Great is an infrastructure to build a brand that lasts.

So far, co-founders Eric Prum and Josh Williams have helped to launch three brands in the Very Great family — W&P Design in the housewares space, Wild One in the pet space, and Courant in the tech space. Hear how Very Great ideates to create products that inspire loyal customers, their approach to building genuine brands, and their strategy to make a bullet proof supply chain.

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