Well Made

17 Making Science Personal with Craig Elbert

Episode Summary

Craig experienced first hand the overwhelming lack of clarity in vitamin and supplement stores. With his background at Bonobos, he saw this as an opportunity to use the direct-to-consumer, VCB model to build a brand that people loved. In this episode, Stephan talks to Craig about and the first few months of launching of Care/Of and how he's brought his marketing experience to the world of vitamins.

Episode Notes

For two years, Craig Elbert was the Vice President of Marketing at Bonobos, and now he runs a vitamin company. So, what's the connection between great trousers and daily vitamins? Besides Craig, it's the category of Vertical Commerce Brand.

Craig experienced first hand the overwhelming lack of clarity in vitamin and supplement stores. With his background at Bonobos, he saw this as an opportunity to use the direct-to-consumer, VCB model to build a brand that people loved. In this episode of Well Made, Stephan talks to Craig about and the first few months of launching of Care/Of and how he's brought his marketing experience to the world of vitamins.