Well Made

63 Owning Your Brand with Jake Kassan, CEO and co-founder of MVMT

Episode Summary

On this episode, MVMT founder, Jake Kassan talks about building a $100 million brand through influencer marketing.

Episode Notes

After two failed business, Jake Kassan started MVMT. MVMT’s minimal, sleek take on watches and accessories in addition to their focused marketing gained them millions of followers. In 2013, Jake bootstrapped MVMT through Indiegogo, and this August, the five-year-old brand was acquired by the Movado Group.

Through those early ventures, Jake learned the importance of brand. For MVMT, brand informs, motivates, and guides every part of their business, especially their influencer marketing.

On the podcast, we sit down with Jake to talk about the pillars of the MVMT lifestyle (2:15) and creating aspirational content with influencers (3:53). He talks about leveraging Shopify to scale (8:59) and the tools that are important they build in-house (10:15). He shares the most valuable lessons he learned from his failed t-shirt company (31:39) and finding the backbone of a successful business (33:31). Jake talks about not pursuing outside investment (33:55), hacking the crowdfunding system (34:57), and being financially disciplined early on (39:11). Finally, he shares how MVMT will grow their offline footprint with Movado (43:01) and how he’s all in for the foreseeable future (50:08).

Links and images from this post are on the Lumi Blog.