Well Made

41 Going Direct to Consumer with Lauren Sherman, Chief New York Correspondent, Business of Fashion

Episode Summary

Business of Fashion Chief Correspondent, Lauren Sherman, covers what is and isn’t working in this unprecedented time of retail, and how digitally native brands have changed where the fashion industry is headed.

Episode Notes

Lauren Sherman is the Chief Correspondent at the Business of Fashion — an online publication delivering industry news on emerging and global brands, designers, and trends happening in retail. From Amazon to Allbirds, the former Forbes reporter and Editor-at-Large at Fashionista, covers why and how people are spending their money on fashion.

On this episode, Lauren talks about how traditional retailers are adapting to go direct-to-consumer, how DNVBs can succeed at physical retail, and if brand identity matters.

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