Chintextle. Purslane. Sir Prize avocados. Methodology founder Julie Nguyen is always trying to source exciting new foods for their menu. Delivered in jars, always healthy, and always filling, Methodology is innovating a new way forward for food delivery.
A fridge that's full of Methodology meals isn't stacked with disposable trays. A Methodology fridge is stocked with columns of colorful foods, visible through glass jars.
Founder Julie Nguyen knows that the Methodology audience is niche — busy people who value high quality, sustainable ingredients — but since they launched five years ago, she's seen their dedicated customer base grow.
Every week with her co-founder Stephen Liu and their R&D team, Julie is sourcing new ingredients, while keeping their supply chain quality consistent. She's testing new menu items while continuing to produce customers' go-to favorites. And she's making health swaps while keeping their meals comforting and fulfilling.
In this episode, Julie talks about walking the line between keeping standards incredibly high while staying sustainable, finding a stride with automated marketing, traveling to expand the palate, and her discoveries about people's relationship with food.
Go to the Lumi blog for links and images.