Well Made

117 Preparing for the Unexpected with Simon Huck, CEO and Co-founder of Judy

Episode Summary

Launching a line of emergency kits in the midst of a pandemic is a big responsibility. Judy CEO and co-founder, Simon Huck, talks us through the first few months and the value of informative content.

Episode Notes

The very nature of an emergency is that you don't know when it's coming. It's this vast unknown that paralyzes most people from making plans for worst-case scenarios. Simon Huck, CEO and co-founder of Judy says that people who are unprepared often fall victim to thinking that emergencies could never happen to them or being overwhelmed by all the preparation that has to be done. Judy’s emergency kits and preparedness content are setting out to change that. 

Judy launched weeks before the spike in coronavirus cases in the U.S. On one hand, a pandemic is certainly a worst-case scenario, so the prevalence of an emergency is not hard to imagine. But on the other hand, Simon and his team had a huge responsibility to build a genuine brand that isn't fueled by hysteria, but instead, guided by facts.

In this episode, Simon shares how bite-sized guidance plays a huge part in preparedness, how COVID-19 affected their supply chain, and plans for expanding their product line.

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