Well Made

103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee

Episode Summary

Trade Coffee is delivering on discovery, but the subscription part is more complex than it seems. Hear how they've optimized for their roasters and their customers.

Episode Notes

´╗┐Trade Coffee ships customers new coffee based on their tastes. It's a subscription, but CEO Mike Lackman says that part s a necessary evil. Some subscriptions help you discover new products while others help you replenish the products you already love. Trade does a bit of both.

´╗┐Mike comes from an operational background and this episode is a deep dive into how Trade approaches each component of their supply chain. From the roaster dashboard to their new compostable bags, every step has been optimized to create a journey that keeps customers coming back.

Find more links and images from this episode on the Lumi blog.