Well Made

102 Reflecting the World As It Is with Alexandra Waldman, Co-founder and Creative Director of Universal Standard

Episode Summary

Universal Standard is building the largest size range in the world. Hear why they want to stop talking about size, and what they're doing to set a new standard.

Episode Notes

Universal Standard is creating a world where size is obsolete. To hear co-founder and Creative Director Alexandra Waldman talk about it, what they're doing at Universal Standard is overdue and obvious. She said, "All of us actually believe in the body positivity movement, [but] the brand is not about that because we do not believe that you should have to make an emotional payment to buy a frock."

It's as simple as that. But building that experience is not simple. Photographing each item on every size model is not simple. Offering free exchanges with the Fit Liberty program is not simple. All of it requires research, agility, and thoughtfulness. Listen to hear how Alexandra and her team are working to build the largest size range in the world.

Find more links and images from this episode on the Lumi blog.