Well Made

32 Failing Without Fear with Ken Tomita, CEO and Co-founder of Grovemade

Episode Summary

Grovemade CEO and Co-founder, Ken Tomita built a brand on making beautiful things the hard way. On this episode, he talks about designing on his own terms, even if it means breaking the rules and making mistakes.

Episode Notes

In the last eight years, Grovemade carved out a place in the workplace and everyday essentials genre with their modern wood accessories. They started off making iPhone cases, but they’ve evolved several times since then. Their flexibility and ambition has made for a substantial, product line, complete with everything from pocket knives to wireless chargers.

In this episode, Ken talks about risks he took to invest in products, three-minute meetings, on-site customer research, and knowing when to outsource manufacturing.

Links and images from this post are on the Lumi blog.